Plan
Turn goals into a marketing plan your team can actually run.
Plan is where every campaign starts: an AI planning agent that interviews your goals, a strategy planner, briefs, audiences, competitor notes and a marketing calendar that feeds straight into Create and Publish.
AI planning agent builds a quarter of activity from your goals and budget
Briefs, audiences and competitor notes stay attached to every campaign
Marketing calendar syncs with the publishing queue — no duplicate planning
Inside Plan
Every screen in the Plan module — exactly what you get from day one.
AI Planning Agent
Conversational agent that turns objectives, budget and market into a structured plan.
Plan → AI Planning Agent
Strategy Planner
Channel mix, messaging pillars and quarterly milestones in one editable canvas.
Plan → Strategy Planner
AI Prompt Builder
Reusable prompt templates tuned to your brand voice for every downstream module.
Plan → AI Prompt Builder
Campaigns
Create campaigns once and track them across content, ads, creators and reports.
Plan → Campaigns
Marketing Calendar
Seasonal moments, launches and always-on activity on a single timeline.
Plan → Marketing Calendar
Campaign Briefs
AI-drafted briefs with objectives, deliverables, tone and success metrics.
Plan → Campaign Briefs
Target Audiences
Personas and segments reused for ad targeting and creator matching.
Plan → Target Audiences
Competitor Notes
Track rival messaging, offers and cadence with AI summaries.
Plan → Competitor Notes
Monthly Plan & Saved Plans
Version every plan, revisit what worked and clone it for the next cycle.
Plan → Monthly / Saved Plans
How teams run it
- 1
Set the goal
Tell the agent the objective, budget, market and timeframe.
- 2
Review the plan
Edit the proposed channel mix, calendar and briefs.
- 3
Hand off
Push briefs into Create and dates into the publishing calendar.
What changes
Faster kickoff
Campaign planning that used to take a week takes an afternoon.
One source of truth
Every module reads the same brief, audience and calendar.